Position Overview
We are seeking a highly tech-savvy, forward-thinking Director of Marketing to lead and scale our marketing efforts across all channels. This role requires a leader who not only understands modern marketing but actively leverages AI, automation, and emerging technologies to drive growth, efficiency, and competitive advantage.
The ideal candidate is a technology-first marketer with strong experience in mortgage, fintech, or financial services, and a proven ability to build scalable, data-driven marketing systems powered by AI.
Key Responsibilities
1. Marketing Strategy & Leadership
- Develop and execute a comprehensive, technology-driven marketing strategy aligned with business growth goals
- Build and lead a high-performing marketing team (in-house + agencies)
- Champion a culture of innovation, experimentation, and continuous optimization
- Partner with executive leadership to align marketing with revenue targets
2. Lead Generation & Performance Marketing
- Own end-to-end lead generation across paid, organic, and partner channels
- Optimize campaigns across:
- Google Ads, Meta Ads, YouTube
- SEO & content marketing
- Affiliate and referral channels
- Drive cost-efficient customer acquisition and continuously improve conversion rates
3. AI, Technology & Automation Leadership
- Lead the adoption of AI-first marketing practices across the organization
- Design and implement AI-powered workflows for:
- Content generation and personalization
- Campaign optimization and A/B testing
- Lead scoring and predictive analytics
- CRM automation and lifecycle marketing
- Evaluate, select, and integrate modern marketing technologies (MarTech stack)
- Stay ahead of industry trends in AI and digital marketing, bringing innovative ideas into execution
4. Brand & Content Strategy
- Strengthen Loan Factory’s brand positioning in the mortgage industry
- Oversee content strategy including:
- Website
- Social media
- Video and educational content
- Leverage AI tools to scale high-quality content production while maintaining brand voice
5. CRM, Funnel & Conversion Optimization
- Manage and optimize the full marketing funnel (awareness → conversion → retention)
- Work closely with sales to improve lead quality and conversion rates
- Optimize landing pages, email flows, and user journeys using data and automation
6. Data, Analytics & Growth Experimentation
- Define KPIs and track performance across all marketing channels
- Build dashboards and reporting systems for real-time decision-making
- Drive a culture of rapid testing and iteration using data insights
7. Compliance & Industry Alignment
- Ensure all marketing complies with mortgage and financial regulations
- Align messaging with lending guidelines and compliance requirements
Qualifications
Required
- 7–10+ years in marketing, with at least 3+ years in a leadership role
- Experience in mortgage, lending, fintech, or financial services is a MUST
- Strong expertise in performance marketing and lead generation
- Proven track record of scaling customer acquisition
Technology & AI Requirements (Critical)
- Highly tech-savvy and technology-forward mindset with a passion for innovation
- Hands-on experience using AI tools in marketing (e.g., ChatGPT, generative AI platforms, automation tools, predictive analytics)
- Proven ability to implement AI-driven workflows and automation at scale
- Strong understanding of MarTech stack, including CRM systems (Salesforce, HubSpot, or similar), marketing automation, and analytics platforms
- Comfortable evaluating and adopting new tools quickly; early adopter mentality
Preferred
- Experience working with loan officers or broker networks
- Knowledge of mortgage products (Conventional, FHA, VA, etc.)
- Experience in high-growth or startup environments
Key Competencies
- Technology-first and innovation-driven mindset
- Strategic thinking with strong execution ability
- Data-driven decision making
- Growth mindset with rapid experimentation
- Strong leadership and team-building skills
- High ownership and accountability
Compensation & Benefits
- Base Salary: $130,000/year + yearly RSUs grants
- Performance Bonus: Based on lead generation and revenue targets
- Health, dental, vision insurance
- PTO and flexible work arrangements